.Akshali Shah, Manager Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has expanded its own whey healthy protein product line under the Avvatar label, along with a concentrate on personalization of the items for the buyers as part of its own new advertising and marketing strategy, Akshali Shah, executive supervisor at Parag Milk Foods claimed in a chat along with ETRetail.With this expansion as well as requirements of the type growing at a 30-35 per-cent CAGR, it targets to attain a 20-25 per-cent market cooperate this type through 2027-28. The provider has actually presently established its whey healthy protein production resource in Pune, Maharashtra which gives it a competitive edge as well as strengthens its own market role, Shah shared.The company has invested about Rs 300 crore in putting together and also increasing its own whey healthy protein manufacturing capability.The whey healthy protein classification, which presently assists 7 per cent to Parag's overall revenue, is actually assumed to support 15 per-cent in the following 3-4 years. Presently, regarding one-third of the company's whey protein purchases originate from e-commerce systems, providing it an across the country reach.To serve the youth as well as gym-goers as well as further maximize the increasing requirement, Parag Milk Foods plans to circulate its items via present day business outlets, concentrated whey healthy protein establishments, and also online stations, guaranteeing omnichannel availability.This aggressive development aim at is actually additionally supported due to the company's influencer-driven advertising and marketing projects and also its strong circulation network, that includes over 35 depots and a tough visibility in both traditional as well as digital retail.As per the firm's Q1 FY25 regulatory update, the company possesses a network of ~ 6200 reps as well as 682 very stores. It likewise has an existence in 4.6 lakh retail touch aspects as well as strives to reach out to 13-15 lakh contact aspects through 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.
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