.New Delhi: Reliance Retail intends to extend Superdry in to the athleisure segment which will place it in straight competition along with leading sports apparel brand names like Nike, Adidas and Asics.Last year, the British fashion company had printer inked a joint project agreement with Dependence Brands for the purchase of Superdry's trademark resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (almost 405 crore back then). Superdry's venture right into the athleisure portion in India will definitely be actually a 1st for the company worldwide, along with several establishments set to level throughout India. In the beginning, the business will market clothing, and eventually shoes after protecting BIS accreditation." The company has actually been actually working on a retail layout for athleisure items, which has seen a rise popular since the pandemic. It may take in French retailer Decathlon also along with big layout outlets, while Superdry sporting activities are going to be actually mid-size establishments," pointed out a shopping center driver acquainted with the development.Reliance Retail performed not respond to ET's queries.Sales of leading sporting activities labels have actually sprinted in the past pair of years, steered through increasing recognition regarding exercise and climbing demand for athleisure wear. With a populace of more than 1.4 billion, India is one of the fastest-growing as well as most extensive global markets for sports wear and footwear companies.Most international brand names have actually been actually around in the country for much more than two decades as well as have increased via relationships with cricket and also other showing off tasks. The latest contestants, however, have been actually installing on their own as comfy lifestyle as well as routine sportswear labels. India is finding raising passion in sports including kabaddi, soccer, volleyball, hockey and also badminton.Superdry entered into the nation in 2012 in partnership along with Reliance Brands, a venture of Dependence Retail Ventures Ltd (RRVL). RRVL possesses partnerships with independent manner brands in sections like deluxe, bridge-to-luxury and high-premium as well as high-street way of life including Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Employer, Hamleys as well as Jimmy Choo, Valentino and Balenciaga for the Indian market. Reliance Brands likewise got toy seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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